Environmental · Identity · Web
Bagby Pizza in Pikesville, Maryland specializes in ‘your way or theirs’ pizzas and salads. This DIY-concept restaurant was looking for a fresh take on the classic pizza joint and enlisted YDI to create a look that was approachable and modern.
YDI started the branding process for Bagby by designing a logo and accompanying interchangeable graphics. Building upon the simplified graphics system, the brand expanded outward into signage, menus, packaging, apparel, interior graphics, and eventually the website. Incorporating natural materials such as raw metal and wood became the focus of the interior system, translating into the new website with subtle textures and a rustic-meets-modern aesthetic.