Boxing For Books
Identity · Web
Boxing For Books is a charity event to raise support for No Hooks Before Books, combining academic development and athletic training under one roof for at-risk youth in Baltimore. No Hooks Before Books’ mission is to reclaim community youth from the city streets of Baltimore and prepare them for future roles as productive citizens of society.
YDI was asked to create an identity for the event in addition to supporting web and print pieces. Taking inspiration from vintage screenprinted boxing posters, the website and event collateral feature use of gradients with bold type and images.