Environmental · Web
McHenry Row, a mixed-use development in the Locust Point neighborhood of Baltimore, features a community of retail locations, apartments, and restaurants.
Taking its namesake from Fort McHenry–a short walk away–McHenry Row commissioned YDI to help produce signage and a new website that falls in line with existing branding. Wayfinding, building, and interior signage invoke historic ideas and blend contemporary architecture and materials. McHenry Row’s new website creates a clean, concise experience that incorporates colors and textures found throughout the development.