The Yard at Mission Rock
Environmental · Identity · Web
The Yard at Mission Rock is a pop-up shipping container park on the Mission Bay in San Francisco, California. Taking over an abandoned parking lot across from AT&T Park, The Yard features a few retail spaces alongside a public courtyard and a beer garden, looking to generate interest in the up-and-coming Mission Rock neighborhood.
YDI was commissioned to create an identity package and implement it across many different mediums, including signage, environmental graphics and a website. The geometric-focused logo and signage design plays off the industrial architecture of the space, and carries through their web presence with bright, bold colors and a strict grid structure.