Yard Workby Mr. Dickerson
April 7, 2015. 10:21 am
YDI recently completed work for the San Francisco Giants on a shipping container project for the early activation zone of Mission Rock. Our first task was to help them name the project. They were looking for a name that tied baseball into the shipping history of the neighborhood.
The look of The Yard project is simple and industrial by nature. Taking inspiration from standard shipping container graphics, YDI created a logo and graphic system that can be stenciled and applied easily to any surface. This technique helped convey the appropriate aesthetic and was also very economical, an important element for any project, especially a temporary one.
YDI web team carried the brand over to the digital medium. We created a web presence that embraced the utilitarian vibe by introducing angles and riffing on the geometric aspects of the identity and signage. In addition to a general sense of space, the “one-page” experience aims to inform The Yard patrons of the latest events and offers from on-site tenants. It encourages those interested to share on social media, get involved and stay in touch by signing up for the newsletter.